Home	Advertising and Promotion Management Course Materials
	Course Materials Required Text: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp Recommended Text: Ogilvy on Advertising by David Ogilvy Cases: One Case Pack at Balmer Copy Center   Suggested Readings   Advertising Age Adweek New York Times (Media and Advertising Sections) Wall Street Journal (Marketing and Tuesday's Consumer Sections) Seattle PI and other regional publications
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