THE
2009 SYLLABUS IS NOW A FREQUENTLY UPDATED
GOOGLE DOC.
Go there for full details.
Instructor: Hanson Hosein
Room: Johnson 175
Breakout Rooms: #A Johnson 026, #B Johnson Hall 022, #C
Johnson 175
Adjunct
faculty:
Dr. Malcolm Parks: macp@u.washington.edu
Rick McPherson: rsmcpher@u.washington.edu
Scott Macklin: smacklin@u.washington.edu
Twitter: hrhmedia, #mcdmresearch --
class
Twitter feed archive
DESCRIPTION
& OBJECTIVES
This is one of the three core, required courses of the
Master of Communication in Digital Media Program.
At its foundation, the MCDM balances the conceptual with
the applied: both are crucial in order to equip students
with the kind of strategic thinking you’ll need to exploit
what’s happening in digital media and communication, where
it’s going, and most importantly, why. That’s what we
want you to have once you complete this introductory class
to the program – in addition to enhancing your critical
thinking and communication skills. After all, once
you’ve had your brilliant idea, you need to defend it,
improve it, and then convince others of it!
Learning
Objectives
As the digital media revolution turns communication upside
down, it also poses new challenges with how to
strategically plan, propose, and assess the deployment of
these new platforms. In this class, by
confronting a real-world communication challenge related to
storytelling, social media or business students will learn:
(1) How to define and frame the “problem” presented by the
challenge.
(2) How to apply the appropriate research tools to the
problem in order to solve it through an effective strategy.
(3) How to persuasively communicate this strategy in
writing, in person and in multimedia.
Were this an MBA class, we would summarize #1-3 as
identify, solve, sell.