THE 2009 SYLLABUS IS NOW A FREQUENTLY UPDATED GOOGLE DOC. Go there for full details.

Instructor: Hanson Hosein
Room: Johnson 175
Breakout Rooms: #A Johnson 026, #B Johnson Hall 022, #C Johnson 175


Adjunct faculty:
Dr. Malcolm Parks: macp@u.washington.edu
Rick McPherson: rsmcpher@u.washington.edu
Scott Macklin: smacklin@u.washington.edu

Twitter: hrhmedia, #mcdmresearch --
class Twitter feed archive

DESCRIPTION & OBJECTIVES

This is one of the three core, required courses of the Master of Communication in Digital Media Program.

At its foundation, the MCDM balances the conceptual with the applied: both are crucial in order to equip students with the kind of strategic thinking you’ll need to exploit what’s happening in digital media and communication, where it’s going, and most importantly, why.  That’s what we want you to have once you complete this introductory class to the program – in addition to enhancing your critical thinking and communication skills.  After all, once you’ve had your brilliant idea, you need to defend it, improve it, and then convince others of it!

Learning Objectives
As the digital media revolution turns communication upside down, it also poses new challenges with how to strategically plan, propose, and assess the deployment of these new platforms.   In this class, by confronting a real-world communication challenge related to storytelling, social media or business students will learn:

(1) How to define and frame the “problem” presented by the challenge.

(2) How to apply the appropriate research tools to the problem in order to solve it through an effective strategy.

(3) How to persuasively communicate this strategy in writing, in person and in multimedia.

Were this an MBA class, we would summarize #1-3 as identify, solve, sell.