11/12
Week 8: Emerging research methods: Ethnographic Film
Lecture:
Ethnography
Class Slides: R&M
Week8 Fall 08
randm_research_discussion
Reading
Discussion:
Hoare, S (Mar 29, 2007), The Daily Telegraph. "Big brands
Turning to Big Brother Questionnaires and focus groups
aren't enough - now companies are having volunteers filmed
for days on end to see what makes them tick, finds Stephene
Hoare." PDF:
Hoare- big brands
need ethnography -artcile
Beaulieu,
A. (2004), Mediating Ethnography: Objectivity and the
making of ethnographies and the Internet.
PDF:
14974666
Guest
lecture: Charlene Li, Author, Groundswell.
Film examples & discussion.