COM 529 Research & Methodologies

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10/22 Week 5: Traditional Qualitative research

Lecture: Social Media and the Recession

Reading Discussion: Read these two recent Flip The Media blog posts:

http://flipthemedia.com/index.php/2008/10/measurement-quantity-quality-or-both/

http://flipthemedia.com/index.php/2008/10/ripples-in-silicon-valley/

and

Media for Social Applications in a Downturn: Metrics For Social Applications In A Downturn by Josh Bernoff - Forrester Research

Finally, take a look at guest, Todd Herman's Spinspotter

Group Activity: We will present a problem and groups will develop questionnaire for a focus group and identify the type of participants we need. The class will analyze the issues with questions like bias, prompting, etc.

Workshop: How to give an effective multimedia presentation, examples from past classes.

DUE:(3) Problem, Context and Hypothesis

Never_Ending_Frieding_April_2007

Class Slides:R&M Week5 Fall 08

Adriana's slides:
RandM_qualitativersch_examples