10/29 Week 6: Data driven research

Lecture: TBD

Reading discussion: The End of Science http://www.wired.com/print/science/discoveries/magazine/16-07/pb_theory

Bob Garfield Adage.com Your data with Destiny: http://adage.com/digital/article?article_id=130969 [or PDF if link no longer available: Advertising Age

Workshop web metrics & Class exercise: analyze web metric reports and develop a one page analysis.

Tools: Competech.com, quantacast.com, Alexa.com


Guest speaker: Will Hodgman, CEO M:Metrics or alternative