1. Week 8 : Online Media

    COM546 - 22 November 2005

  2. Outline

    1. Evolution of Online News : Stanley Farrar, Seattle Times
    2. Overview of Assignments
    3. Food!
    4. Discussion of This Week's Readings
  3. But First ...

  4. Premise

  5. Stanley Farrar

  6. Assignments & Food

  7. Blog Characteristics

  8. Blogs : Part of Web 2.0

  9. Blogs v. Mass Media

  10. What is Journalism?

    Journalism is "our day book, our collective diary, which records our common life. That which goes unrecorded goes unpreserved ... The creation and preservation of collective memory..." is the practice of journalism.
    - James W. Carey
    By this definition, "blogging" is a form of journalism.
  11. Participatory Journalism

  12. Blogging Examples : Media, Politics

  13. Shaping the News Hole

  14. What is RSS?

  15. Technology Adoption

  16. Awareness (RSS, Media)

    Lexis Nexis data mining : mentions of RSS and Blogs
    Chart 1: Frequency of Appearance of Blogs and RSS in
    Lexis-Nexis News Wire Reports, 2001-2004.
  17. Awareness (Students 1/2)

    COM300 - Spring 2005 - Student Response to Media Consumption Survey
    COM 300 - Spring 2005
    Juniors and Seniors (n=28)
    Blogs
  18. Awareness (Students, 2/2)

    COM300 - Spring 2005 - Student Response to Media Consumption Survey
    COM 300 - Spring 2005
    Juniors and Seniors (n=28)
    Flickr
  19. Awareness (General Public)

  20. What's In a Name?

  21. Blogging & RSS Social System

    technorati screen shot
  22. Why Use RSS? (1/2)

    AKA "persuasion" step in adoption

  23. Why Rapid Adoption?

  24. Adoption Hurdles Remain

  25. The Big Question: Business Model