One of your best friends is a graduate of the iSchool. You two go to coffee and discuss information architecture, etc.. You're impressed by your friend's information strategy and take copious notes on a paper napkin.
You have decided to begin your career in the horticulture business. Good for you! It's a great business to be in. You work with beautiful plants and cultivate fragrant flowers. But like any business there are a lot of details to handle and some information challenges. For example, you'll have to keep track of your employees, your stock, sales, suppliers and customers. The first task, however, is setting yourself up in business.
More sales! More inventory! And more government interference! Suddenly you feel sympathy for Calvin Coolidge (President of the United States, 1923-1929) who said "The business of America is business" and "Collecting more taxes than is absolutely necessary is legalized robbery" and "Advertising is the life of trade" and "If you don't say anything, you won't be called on to repeat it."