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General Direct Marketing
http://www.the-dma.org/
-The Direct Marketing Association (The DMA) is the oldest and largest trade
association for users and suppliers in the direct, database and interactive
marketing fields. The following link gives a list of features
available at this site, including direct marketing news, research, and
publications: http://www.the-dma.org/channels/newusers.shtml#features http://dmnews.com/cgi-bin/index.cgi
-DM News is an online newspaper for direct marketers. Includes
news, Yellow Pages, a directory of lists, and Classifieds. http://www.targetonline.com/tm_index.bsp-
Target Marketing magazine provides articles of interest to people
working in the direct marketing field. http://www.directmag.com
- Direct Magazine covers every aspect of direct marketing, including
postal and regulatory issues, creative, lists, CRM, and database
marketing. It also reports on DR media, including direct mail,
telemarketing, e-mail, the Web, direct response television and
alternative media, and on new technology. http://www.catalogagemag.com
- Catalog Age Magazine, a magazine covering the catalog industry.
CRM
http://crmguru.com/
- A lot of info on CRM, from "what is CRM?" to
software/vendor reviews and newsletters.
http://techupdate.zdnet.com/techupdate/filters/rc/0,14177,6020476,00.html
-ZDNet is a "full service" destination for people looking to
buy, use, and learn more about technology. This link takes you
to their CRM Tech Update page, and allows you to sign up for the CRM
newsletter.
2001 Factbook
Click here to
download the 2001 Statistical Factbook, published by the Direct
Marketing Association (DMA).
Marketing Research
Surveys
http://www.zoomerang.com/
-Zoomerang allows businesses and individuals to easily conduct
professional-grade surveys and gather and analyze the critical
feedback necessary to make important decisions.
http://www.netreflector.com/
-NetReflector is a Seattle-based application service provider that
focuses purely on web-based surveying and data collection for
analysis by corporations.
Segmentation
http://claritas.com/
-Claritas is a marketing information resources company dedicated to
helping companies engaged in consumer and business-to-business
marketing. To go directly to PRIZM or MicroVision: http://www.fallschurch.claritas.com/YAWYL/Default.wjsp?System=WL
http://www.sric-bi.com/
- VALS, established in 1978, is one of the first major consumer
segmentation systems based on lifestyle characteristics. Consumer
products and services companies throughout the United States have used
VALS to improve product development, product positioning, advertising
effectiveness, and corporate image.
Consumer buying patterns
http://acnielsen.com/services/retail/
-ACNielsen is the world's leading provider of market research,
information and analysis to the consumer products and services
industries. http://www.inside.com/default.asp?entity=AmericanDemo
-American Demographics is a monthly magazine which presents information
on emerging consumer trends. Includes detailed insights into
spending, growth, and demographics in key consumer market segments.
General economic statistics
NAICS
information
http://www.census.gov/epcd/www/naicsdev.htm
-About NAICS
http://www.census.gov/epcd/www/naicstab.htm
-Correspondence tables http://www.osha.gov/cgi-bin/sic/sicser5
-SIC Codes
http://www.stat-usa.gov/stat-usa.html
-STAT-USA, is an agency in the Economics and Statistics Administration,
U.S. Department of Commerce. Its job is to deliver vital economic,
business, and international trade information produced by the U.S.
Government to you so you can make an important decision that may affect
your business, your career, your community, or your personal
finances. Subscription based service.
Consulting Companies
http://www.gallup.com/
-The Gallup Organization is one of the world's largest management
consulting firms. Gallup's core expertise is in measuring and
understanding human attitudes and behavior. Gallup applies this
expertise to help companies improve business performance by leveraging
their employee and customer assets. Gallup also conducts The Gallup
Poll, the world's leading source of public opinion since 1935. http://www.forrester.com
-Forrester is a leading independent research firm that analyzes the future of technology
change and its impact on businesses, consumers, and society.
http://www.findsvp.com/
-Secondary Research information finders
Advertising
http://www.media-inc.com/
-Media Inc. is a quarterly magazine providing information on media and
advertising. Includes classifieds and a directory of services
tailored for the Pacific Northwest.
http://www.adage.com/
-Online version of the magazine http://www.adweek.com/adweek/index.jsp
-Online version of the magazine http://www.adcritic.com/
-Ad reviews http://www.nytimes.com/pages/business/media/index.html
-New York Times media and advertising section http://www.asiresearch.com/index.htm
-Advertising research and tracking company http://www.nytimes.com/info/help/email/InAdvertising.html
- New York Times newsletter features the latest developments in the
advertising world. You can also sign up for regular e-mail
newsletters.
Marketing Gurus
http://www.ama.org/
-The American Marketing Association is the largest and most
comprehensive professional society for marketers, consisting of
nearly 45,000 members in 100 countries and 400 chapters throughout
North America. http://www.gmarketing.com/cgi-bin/main.pl
-All about "guerrilla" marketing http://www.marketingprofs.com/index.asp
-USC marketing professor's take on modern marketing http://www.hbsp.harvard.edu/home.html
-Harvard Business review http://www.quirks.com/articles/
-Reviews of marketing research and techniques
Further Links
http://www.knowthis.com/
-The chief goal of KnowThis.com is to offer a web site that is
committed to providing unbiased, objective information that will offer
valuable tools for academics, business professionals and students of
marketing and related fields. Consequently, the Marketing
Virtual Library is not intended to be a list of every marketing
site on the WWW, instead we focus on offering a topic-specific resource
that will reduce the time you spend looking for information.
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