Texts: Chaim Perelman and Lucie Olbrechts-Tyteca, The New Rhetoric. U. of Notre Dame Press, 1969.
ISBN: 0268004463
Carolyn Handa. Visual Rhetoric in a Digital World. Bedford-St. Martins. 2004. ISBN: 0312409753
Roland Barthes. Camera Lucida. Trs. Richard Howard. Hill & Wang. 1981. ISBN: 0374521344
Beginning with the basic theory of rhetoric drawn from Perelman and Olbrects-Tyteca's New Rhetoric, we will extend it to writing which combines image, text, and sometimes sound (“imagetext”). Such writing has long been a staple of advertising, network news, and propaganda, but our focus will be on its use in making arguments and addressing issues in the public sphere. Guiding questions include:
What are the strengths and limitations of such writing?
Are the signifiers slipperier in multimodal writing?
How can we teach it, respond to it, grade it?
How to describe the arrangement of parts in multimodal writing? Is juxtaposition enough?
What is the rhetoric of bullet points? Of PowerPoints™? Of sans-serif fonts?
Lots. Of four kinds (upon which more later):
01/08/07 —P&O-T:1-65. Rhetoric and logic; argument; persuading and convincing; universal audience. See Aid for Hard Terms
01/10/07 —P&O-T:65-120. Loci/topoi of invention; presence
01/17/07 —J. Anthony Blair; Birdsall and Groake; Possibility of visual argument
01/22/07 —Hill; Hobbs. Rhetorical Analysis;
01/24/07 —Finnegan; Perlmutter handout. Gert Ludwig; Don McCallin Documentary and pathos. cf. Paul Street, Selective War Photography And see Notes on Documentary. Recent articles from Visual Communication:
Here is the link to Farm Security Administration-Office of War Information Collection FYI: Lindsay's log entries are excellent models.
01/29/07 --Kress; Notes on Defining Genres. Genres01/31/07 —Ecphrasis; Lady Liberty project assigned; Anders/Tom Gunn
02/05/07 —All the news that's fit to print; epassagen (cf. Robin Michel's e-arcades)
02/07/07 —Stroup; Greg Ulmer, Metaphoric Rocks
02/12/07 —Photoshopping; Madeleine Sorapure: Between Modes: Assessing Students' New Media Compositions: what makes a good (rich, illuminating) juxtaposition?
02/14/07 — White Teeth. Juxtaposition with audio. Mashes and remixes. Begin browsing Place:1-3.
2/21/07 — White Teeth. Juxtaposition with audio. Mashes and remixes. Begin browsing Place:1-4. Discuss FYC handbooks.
2/26/07—Browse/discuss Place:5-8; Begin paper topic presentations (徐雋, Vinnie)
2/28/07—Browse/discuss Propaganda sites; More paper topics (Sarah, Paul)
3/5/07—Injustice and Environment sites; More paper topics (Lindsayrose, Jesse)
3/7/07—Tufte: Evils of PowerPoint; Last paper topics (Lindsay, Megan)
An American straddles race, culture, and gender gaps between US and post-apartheid South Africa. Good audio. Cf. her tour narrative. and Her comments on the site. "
Stringfellow abandons color in her most recent documentary of releases of radioactive materials at the Hanford Nuclear Reservation. Flash 6. Radiation icon scrolls the page, folders have dropdown tabs.