Texts: Chaim Perelman and Lucie Olbrechts-Tyteca, The New Rhetoric. U. of Notre Dame Press, 1969.
ISBN: 0268004463
Carolyn Handa. Visual Rhetoric in a Digital World. Bedford-St. Martins. 2004. ISBN: 0312409753
Roland Barthes. Camera Lucida. Trs. Richard Howard. Hill & Wang. 1981. ISBN: 0374521344
Beginning with the basic theory of rhetoric drawn from Perelman and Olbrects-Tyteca's New Rhetoric, we will extend it to writing which combines image, text, and sometimes sound (“imagetext”). Such writing has long been a staple of advertising, network news, and propaganda, but our focus will be on its use in making arguments and addressing issues in the public sphere. Guiding questions include:
What are the strengths and limitations of such writing?
Are the signifiers slipperier in multimodal writing?
How can we teach it, respond to it, grade it?
How to describe the arrangement of parts in multimodal writing? Is juxtaposition enough?
What is the rhetoric of bullet points? Of PowerPoints™? Of sans-serif fonts?
Written work
Lots. Of four kinds (upon which more later):
- browsing log
- ecphrasis exercise
- vizcomp text review
- final paper
Schedule of Assignments
01/08/07 —P&O-T:1-65. Rhetoric and logic; argument; persuading and convincing; universal audience. See Aid for Hard Terms
01/10/07 —P&O-T:65-120. Loci/topoi of invention; presence
01/17/07 —J. Anthony Blair; Birdsall and Groake; Possibility of visual argument
01/22/07 —Hill; Hobbs. Rhetorical Analysis;
01/24/07 —Finnegan; Perlmutter handout. Gert Ludwig; Don McCallin Documentary and pathos. cf. Paul Street, Selective War Photography And see Notes on Documentary. Recent articles from Visual Communication:
- Lilie Chouliaraki. The aestheticization of suffering on television. Visual Communication 2006 5: 261-285.
- Karen Wells. Narratives of liberation and narratives of innocent suffering: the rhetorical uses of images of Iraqi children in the British press. Visual Communication 2007 6: 55-71.
Here is the link to Farm Security Administration-Office of War Information Collection FYI: Lindsay's log entries are excellent models.
01/29/07 --Kress; Notes on Defining Genres. GenresBrowse and log two of the History sites.
01/31/07 —Ecphrasis; Lady Liberty project assigned; Anders/Tom Gunn
02/05/07 —All the news that's fit to print; epassagen (cf. Robin Michel's e-arcades)
02/07/07 —Stroup; Greg Ulmer, Metaphoric Rocks
02/12/07 —Photoshopping; Madeleine Sorapure: Between Modes: Assessing Students' New Media Compositions: what makes a good (rich, illuminating) juxtaposition?
02/14/07 — White Teeth. Juxtaposition with audio. Mashes and remixes. Begin browsing Place:1-3.
- Joseph Janangelo,"Joseph Cornell and the artistry of composing persuasive hypertexts" College Composition and Communication (49:1) [Feb 1998], 24-44. PDF
2/21/07 — White Teeth. Juxtaposition with audio. Mashes and remixes. Begin browsing Place:1-4. Discuss FYC handbooks.
2/26/07—Browse/discuss Place:5-8; Begin paper topic presentations (徐雋, Vinnie)
2/28/07—Browse/discuss Propaganda sites; More paper topics (Sarah, Paul)
3/5/07—Injustice and Environment sites; More paper topics (Lindsayrose, Jesse)
3/7/07—Tufte: Evils of PowerPoint; Last paper topics (Lindsay, Megan)
List of sites to be browsed
Place (and travel)
- Patrick Lichty: Sprawl: The American Landscape in Transition New Media/New Century Series, Smithsonian Institute, 2002
- Jeremy Beaudry & J. Meredith Warner: This Was Lost, This Was Found 2006
- Young Hae Chang Heavy Industries and Candy Factory (Takuji Kogo)Halbeath Flash 2002 QTVR. Also see The Art of Silence for the true Interview from Hell.
- Lowell Boileau, The Fabulous Ruins of Detroit and see the posting of 01-07-07 Detroit Hate on Youtube.
- Colette Gaiter, The Natural Order of Things 2002.
An American straddles race, culture, and gender gaps between US and post-apartheid South Africa. Good audio. Cf. her tour narrative. and Her comments on the site. "
- Lisa Hutton: Ellensberg Police Blotter (2003)
- Rheim Alkadhi: My Lover in Unequal Parts (2006)
- Linda Lauro-Lazin Balkan Layers: Macedonian Diary (2001)
Language/Propaganda
- Trebor Scholz: Yellow Rain and 79 Days (2003)
- Alexandar Macasev: Unstable Portrait of Joseph Goebbels (2006)
History
- Jonathan Yuen: Memoirs of Hijiyama (2004) Flash
- Indira Montoya: The Cry (2004), Spanish, Flash
- Geoff Broadway: The Glass (1997)
- Kim Stringfellow, Safe as Mother's Milk (2002)
Stringfellow abandons color in her most recent documentary of releases of radioactive materials at the Hanford Nuclear Reservation. Flash 6. Radiation icon scrolls the page, folders have dropdown tabs.
Injustice/exploitation
- Barry Jones: For Vivian (2006)
- Prema Murthy: Mythic Hybrid (2003)
The environment
- Kim Stringfellow et al. Invisible-5 (2006)