minimalism: For Fashion
It doesn't seem to make much sense to choose minimalism — a style that lacks glitz and glamour — to make a website fashionable, but this is exactly what websites like Pomade do.
Pomade is by no means a traditional minimalist site, as ‘flash’y visuals (pun intended) are included on the front page. The design remains minimal in the scrolling navigation bar, where no color is used, and the miniscule serifs on the title font allow it to be subtle, yet chic.
Nathan Borror’s personal page further illustrates this point with a style that does not demand attention, but merely beckons it.
His page is built with a manner that says, “Look here, I am elegant and sophisticated, but I can still get things done.”
By eliminating nearly all text, what little text does appear seems much more important. Like the quiet sage, it doesn't say much, but when it does, people listen.
minimalism: For Productivity
It is difficult to work when you are distracted. So one means of increasing productivity is to strip a site down to a minimal state — leaving only what is necessary to get work done.
Github is minimalist in this sense. Once you login and get past all the "join our site" allure, the site has very little auxilliary design.
Github uses color only to draw users to links more quickly, and uses graphics only to emphasize navigation to common areas of the site. It does not use color to try and make itself look pretty — the only focus is to be as useful as possible.
Github makes use of the additional power that minimalism gives tools such as color and font in order to be more user friendly and more efficient. The designers realize that Waldo and his red striped sweater are a lot easier to find on a blank white page, and if you're going for speed, that's exactly where you want him.