READINGS

Yochai Benkler, The Wealth of Networks (2006 Yale University Press) PDF also available for free download here.

Eric Von Hippel, Democratizing Innovation (2006 MIT Press)
PDF also available for free download here.

Paul Gillin, The Secrets of Social Media (2008 Quill Driver Books)

Adam Metz, There Is No Secret Sauce (2008 Adam Metz) -- available for downloadable purchase.

Jonathan Zittrain, The Future of the Internet: And How To Stop It (2008 Yale University Press)

Recommended
Garr Reynolds, Presentation Zen: Simple Ideas on Presentation Design and Delivery (2008 New Riders)

Henry Jenkins Convergence Culture (2006 New York University Press).
At some point, I recommend that you read it in its entirety, but I’ve uploaded Chapters 2 and 4 (highly recommended) to a secure UW site.