Grading
This class is a balancing act between a seminar-style
graduate course, and a hands-on workshop. As such, there
are more assignments than usual. However, they are not as
time-intensive as other MCDM course deliverables. My
intention is to give you as much chance as possible to
understand the strategies, and develop your own. I suspect
you'll find the work more enjoyable than
onerous.
Assignments
05 Deliverable #1: Habitat for Humanity 1-pager (due Week
3)
A. About the Organization
B. How it communicates Now
C. Challenges it Faces, and how a new communication
strategy can help.
D. Appropriate Social Media Tools in this context (may need
to refer to Gillin, Metz). TOOLS: Blog, discussion board,
wiki, twitter, social network such as facebook, social
bookmarking, online video, podcasting.
E. Suggested Strategy -- explain why.
05 Deliverable #1: Habitat for Humanity 1-pager (due Week
3)
05 Deliverable #2: Seattle Int’l Film Fest 1-pager (due
Week 4)
05 Deliverable #3: Zooppa 1-pager (due Week 5)
10 Deliverable #4: Client Discovery and Tools (due Week 6)
10 Deliverable #5: Benkler/Von Hippel/Zittrain paper (due
Week 6 via Collect-It)
Why the author is right, why he’s wrong: choose one of
author’s claims and argue why (a) he’s right; and (b) he’s
wrong. Use 3 sources each(preferably scholarly) to
substantiate (a) and (b) (so at least 6 different sources
for the entire deliverable). 3-5 pages, essay format, with
footnotes and bibliography, following AP style guide.
30 Deliverable #6: Client presentation (due Week 9
in-class)
15 Deliverable #7: Final written strategy (due Monday, June
8 via Collect-It)
A. About the Organization
B. How it communicates Now
C. How the Client has identified its problem.
D. Challenges the client faces according to your analysis
(may differ from C), and how a new communication strategy
will help.
D. Appropriate Social Media Tools in this context (refer to
Gillin, Metz, class lectures, other readings and guests).
TOOLS: Blog, discussion board, wiki, twitter, social
network such as facebook, social bookmarking, online video,
podcasting.
E. Proposed Strategy -- explain why, pointing to examples
of successful implementation.
F. Strategy Implementation: how much time, how much staff?
Timeline.
20 Participation
10 - In-Class Participation
10 - 1 post, 4 comments to "Flip The Media"
Final Grade
Your final grade
will be based on the total points received. The following
is the scale used to determine the final grade.
* 95-100 = 4.0
* 90-94.9 = 3.9
* 87-89 = 3.7
* 84-86.9 = 3.5
* 80-83.9 = 3.2
* 77-79.9 = 2.8