Good article and term project details elaborated
01/10/07 14:00 ,
Deep
Thoughts,
Permalink
Here's some good reading about social
networking and UGC you might find interesting.
Also, as I begin to interact with some of you about your Term Projects, I can clarify further what I'm looking for ideally in your choice of subject for option #1.
I know we're still working on an ideal definition of UGC. However, at the heart of Term Project #1, here's what you should be looking for specifically to make it an ideal UGC analysis:
- the entity should have been historically involved in "traditional" messaging or content distribution (i.e. mainstream media, advertising, campaigning). Which means it was involved in mainly one-way communication with its target audience/clients/congregation (which was CONSUMING the entity's content/messaging).
- there now exists an opportunity (whether real, or something you believe should happen) for that entity's audience/clients/congregation to turn around and use digital media to PRODUCE content for the entity. So now we have a two-way situation, where information is flowing between the users and the entity. The users (or consumers) are both USING and PRODUCING.
Feel free to contact me for further clarification.
Also, as I begin to interact with some of you about your Term Projects, I can clarify further what I'm looking for ideally in your choice of subject for option #1.
I know we're still working on an ideal definition of UGC. However, at the heart of Term Project #1, here's what you should be looking for specifically to make it an ideal UGC analysis:
- the entity should have been historically involved in "traditional" messaging or content distribution (i.e. mainstream media, advertising, campaigning). Which means it was involved in mainly one-way communication with its target audience/clients/congregation (which was CONSUMING the entity's content/messaging).
- there now exists an opportunity (whether real, or something you believe should happen) for that entity's audience/clients/congregation to turn around and use digital media to PRODUCE content for the entity. So now we have a two-way situation, where information is flowing between the users and the entity. The users (or consumers) are both USING and PRODUCING.
Feel free to contact me for further clarification.
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