• Home
• Readings
• Class Meetings
  • Week 1
  • Week 2
  • Week 3
  • Week 4
  • Week 5
  • Week 6
  • Week 7
  • Week 8
  • Week 9
  • Week 10
• Deliverables & Grade
• Legalities
• MCDM P&P

WEEK 1: April 2
Social Production: Past, Present and Future

Guiding Questions:
- What is social production? How do we know it when we see it?
- What role has the Cluetrain Manifesto played in this phenomenon?
- What are the sources of the current debate over amateur content vs. professional?
- How is social production being used in modern communications?

Anticipated:
- Discuss class assignments.
- Presentation and discussion of “Independent America” documentary, Microsoft Learning case studies..

CLASS SLIDES: COM 581 Week 1 April 2

Readings (Suggested):
- Chapter 1 (Introduction) Benkler.
- Forrester Research social media playtime over forrester
- “’I don’t think bloggers read’: Andrew Keen says the internet is populated by second-rate amateurs.” (July 20 2007 p14 The Guardian)