Week 2:
April 9
Folk Culture and the Rise of the Amateur
Guiding Questions:
- After the industrial age of information, are we returning
to “folk culture?”
- What are the UGC Principles and how does this play into
YouTube vs. Hulu?
- What are the nuts and bolts behind an effective social
media strategy?
Anticipated:
- Habitat for Humanity Marty Kooistra client presentation
of “problem”
- In-class Q&A of Habitat for Humanity “client.”
Readings:
- Benkler, Chapters 1, 2
- Von Hippel Chapter 1
Assignment due April 16, 6:00 p.m. (see Google Doc for
details)
- Habitat for Humanity pitch document (1 pg) contact
- Contact: MKooistra@seattle-habitat.org
- Sign up and create profile (follow “hrhmedia”) on
http://mediaspace.com.washington.edu/space/
Habitat for Humanity Slides:
UW
Presentation 4-9-09
Google Doc for this
class
CLASS SLIDES:
Week 2
April 9