Week 4:
April 23rd
Mass Media, Multimedia
Guiding Questions:
- What are the differences between mass media and
“networked” media?
- How can video be used effectively within social networks
and communities?
- What are the challenges to monetization on multimedia
platforms?
Anticipated:
- In-class Q&A of Zooppa “client”
- YouTube/Hulu
Readings:
Benkler, Chapters 4, 6
Assignment due April 30th, 6:00 p.m.
- Zooppa pitch document (1 pg).
- Why Benkler is
Right, Why Benkler is Wrong (3-5 pages, 3 sources for each
of the two arguments; alternatively why Von Hippel/ZIttrain
is right/wrong). Due Week 6, 6 p.m. via Collect-It
Why the author
is right, why he’s wrong: choose one of author’s claims and
argue why (a) he’s right; and (b) he’s wrong. Use 3 sources
each (preferably scholarly) to substantiate (a) and (b) (so
at least 6 different sources for the entire deliverable).
3-5 pages, essay format, with footnotes and bibliography,
following AP style guide.
Google Doc
Class Slides:
Week 4
April 23