Week 5:
April 30
The Secrets of Social Media Marketing
Guiding Questions:
- How do marketers get started with social media?
- What have been the common threads of inquiry among our
clients?
Anticipated:
- Skype Chat with Paul Gillin, author “Secrets of Social
Media Marketing” Watch it here!
Readings:
Gillin Chapters 1-4, 9
Each student must post one question each for Paul Gillin
prior to class on the Media Space at this link.
Assignment due May 7th “Discovery” and “Potential Tools”
phase of client project.
Why Benkler is
Right, Why Benkler is Wrong (3-5 pages, 3 sources for each
of the two arguments; alternatively why Von Hippel/ZIttrain
is right/wrong). Due Week 6, 6 p.m. via Collect-It
Google Document.
Class Slides: Week 5
April 30
Article
on CDC and Social Media