Week 6: May
7
Managing and Measuring
Guiding
Questions:
- How do we listen to what our community is saying?
- How do we manage relationships internally?
Anticipated:
- Guest: Warren Sukernek, Director of Content Marketing
Radian6
- Group Exercise, based on this study, “The Tribalization of
Business”
Due:
“Discovery” and “Potential Tools” phase of client project.
Why Benkler is
Right, Why Benkler is Wrong (3-5 pages, 3 sources for each
of the two arguments; alternatively why Von Hippel/ZIttrain
is right/wrong). Due Week 6, 6 p.m. via Collect-It
Google Document for this week.
Class Slides: Week 6 April 30
Coming
End of YouTube, Twitter and Facebook
Socialism