Week 7: May
14
The Future of the Internet -- and how to stop it.
Guiding
Questions:
- What are the threats to social production?
- What are legal questions do you need to consider?
Zittrain on Colbert
Report
Anticipated:
- Guest Heidi Sinclair, former Gates Foundation
Communication chief, now CEO of her own branding, marketing
and public relations firm.
Readings:
Zittrain Ch 1, 4, 6
Heidi Sinclair Brand Supremacy and
Media
Google Doc.
Assignment due May 28st Multimedia Client Presentation
Class Slides:
Week 7
April 30