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Can You Tell What They’re Selling?
Photo #1 Photo #2 Photo #3 Photo #4 Photo #5
What is each image selling? a) lingerie or swimsuit b) a high fat snack food c) a vacation spot d) a weight loss product
For Photo Gallery Answers, Click Below:
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Photo #1
The answer is: b)
a high fat snack food.
This ad is very interesting. The picture of this very thin girl comes from a
potato chip ad. Yet many people struggle with
weighing too much because they eat too many high fat snack foods, like chips.
Did you know that a bag of chips from the vending
machine can have as many as 240 calories? It
would take 4 apples to get that many calories! For
snacks, try fresh fruit more often or pretzels for something salty and crunchy.
Photo #2
The answer is d) a weight loss product.
You may have thought this was from an ad for lingerie.But many weight loss ads use airbrushed images of glamorous and skinny models to grab attention.The message seems to be, “use our product and look like this.”Do you believe this?WE DON’T!
Photo #3
The answer is d) a weight loss product.
Were you thinking of a vacation spot?That’s probably what they wanted you to think.Perhaps their message is, “Use our product, you’ll be thin, and THEN you’ll be happy—life will be a sunny vacation!”Instead of waiting to enjoy yourself, choose fun activities now like dancing, rollerblading, biking, walking with a friend …whatever gets you moving.
Photo #4
The answer is d) a weight loss product.Are you surprised?
Does anyone really stop and stand like that?!
Photo #5
The answer is d) a weight loss product.AGAIN!
Do you think she looks like this only by using a bottled product?Or do you think she has a personal trainer and works out 5 days a week?Good muscle tone can only come from regular exercise.
Site Purpose
Ads can be deceptive.
- Show examples of the use of body image in ads.
- Show how body images in ads can send mixed messages about what’s healthy.
Who We Are
This web page was prepared by Sabrina Peterson, RD and Lynne Smith, PhD as part of a nutrition project to promote teen media literacy.
Last revised: June 5, 2000