Insructors: Mary Ann Odegaard (Marketing) Sam Eldersveld (ISOM) Theresa Olson (Brooks Sports, Inc.) NEW! A sampling of photos from the final presentations, June 12, 2008 Documents from the class (updated 4/4/08) Syllabus Course Schedule of Activities Request for Proposal (RFP) Apparel presentation (ppt) Fashion History Handout Images and Video of field trip to Union Bay PHOTO JOURNAL (Workshops 1-2, Tres Bonne Visit)

Spring 2008: Marketing/Operations OM490 Special Topics in Matching Supply with Demand in the Apparel Industry Tuesday & Thursday: 3:30p to 5:20p Balmer 314 "You know you have achieved perfection in design," Antoine de Saint Exupery, the great adventurer, pilot and author, wrote, "not when you have nothing more to add, but when you have nothing more to take away" "You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."- David Ogilvy

This is a course in Marketing and Operations Management. We will use Seattle as a laboratory for understanding supply chains and operational models of apparel design and manufacture. As we will learn, Seattle has a long history of apparel manufacture. Most importantly, providing an overlying focus will be the course project: the study of a single garment, from initial concept to final design.

	How is fabric cut and sewn? Check out last'year's field trip to see a "Cut & Sew Fab" at J&E Manufacturing in Mukilteo. QuickTime Movie: Click on the center of the image above and wait for download. Estimated download time: 55 seconds with cable modem or faster connection, 5 minutes+ with dial up.