LAB: Revise a Park Map

pre-attentive processing
layering
visual hierarchy
difference means difference
intended audience

EXERCISE: Modify Another Map

audience and purpose
what information/what attributes are appropriate

LAB: Biofuels Pie

uses of color:

• to encode (e.g. green means group A, blue means group B)
• to evoke (e.g. red for danger, blue for water etc)
• to highlight (e.g. a red element in a sea of gray will draw attention)
• to set a tone (cool calm colors, warm, energetic colors)

uses of text

• label
• annotate
• add precision

place text close to what it refers to
avoid chart junk (ask what each element is doing)

LAB: Color Analysis

• color harmonies (monochromatic, complementary, split complementary, analogous, traidic, tetrad)
• Uses of color (introduced earlier)
• value = brightness, for legibility and colorblind discrimination

LAB: Evaluate/Emulate Text

Uses of text

• annotation
• labels
• precision labels

Font variations

• size
• color
• font family

Association strategy (how is text connected to its referent)

Legibility - convert to grayscale to test contrast