Home Overview Assignments Evaluation of Student Work	Advertising and Promotion Management Course Information
	Overview Be aware of the communications which surround you in your daily life.  Think about them critically from the standpoint of a marketer as well as from that of a consumer. Take advantage of the classroom as a laboratory to think out of the expected way.  Challenge yourself to look at communications as a way of effecting relationships with customers, not simply as single events.  Take risks and support your thinking. The course has been developed to: help understand the costs and benefits of communications programs as they affect the company's financial performance (profitability), develop skills in decision making in complex situations under conditions of uncertainty and incomplete information, provide an opportunity to enhance the students' oral and written communications skills.  In the advertising business, how you say something is as important as what you say. Assignments   Creative Strategy Exercise (Teams of 3)   This written exercise gives you the opportunity to bring in current examples of communications, and apply your learning and judgment to them.  It is to be word-processed and submitted.  The format for this exercise is available here.     Cases (Agencies)   You will be divided into agencies with 4 or 5 Directors.  Those are:  Creative, Media, Account Management, Research/Planning/Consumer Insights, and Integrated/Total Communications.   The syllabus indicated in bold AP/WO or AP/W (Agency Presentation/Written and Oral, or just Written).   As Agencies, you are to be prepared not only to hand in your point of view on a particular case, but also be prepared to present to the competing agencies and the Client.  There are four planned opportunities for oral presentations.  The Client may add new information along the way, or request last minute case presentations (oral only).  Specific requirements will be identified prior to each case.   Evaluation of Student Work   Creative Strategy Exercise (Teams of 3) 15% Agency Presentations (Cases)                           Written & Oral (3)                                            Quaker         15%                      Suave*         20 or 25%                      P&G*          20 or 25%                            Oral Only (2)    Benetton     15%  Heineken    10% 85% *Note:  Each team will present either Suave or P&G.  The written portion is worth 20% of your final grade; the oral portion is worth 5%. Class Participation is essential.  Grading here is in terms of quality of contribution and will either count as extra credit or detract from your overall assessment. You will also evaluate the performance of your individual agency colleagues.  An assessment form will be distributed. HAVE FUN!!!
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