Offer - the
"Bribe!!"
Price (what would you
consider charging for the product / service - not the price of the
offer)
Product (can you change,
augment, emphasize a different feature?...)
Creative (Graphics and copy
(words!))
Format (Size, shape of
package or type of mailing - flat mail, box, video, CD, etc)
Media (appropriate to the
target and product/service)
Other (events, cross
promotional activity, etc)