The Real Jurassic Park: Geological Explorations in Southwest England
University of Washington, Tacoma
TESC 417: Summer 2006
The Real Jurassic Park: Geology field course along the south coast of England (TESC 417)
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Geology and Tourism
on the
South England Coast

 “Where Mother Nature has created a haven, people will flock.”

 

By Jenny Ripatti

 

Introduction

The tourism in England starts with its local and regional geology. Whether it’s naturally made harbors, coves, or beaches geology has created some of the world’s most beautiful places along the South coast of England. People flock to these beautiful, naturally created areas. The harbors, coves, and beaches have all developed towns with a large tourist industry related to these magnificent geological features. Geology affects every aspect of tourism in both good and bad ways. Without the long shore current to carry sand along the beaches and into the next cove, these locations would not be filled with people enjoying the sand and the sunshine. Even when Mother Nature only puts a little sand in a small area the people living there help by adding sand to the beaches to attract more tourists. Other times natural disaster might have occurred and where there once was a beach sand has been eroded and needs to be replaced. In that case the town might pump sand from another source or import it. Either way between Mother Nature depositing and eroding the sand it is going to affect the people using the beach. People are drawn to beautiful sandy beaches. The geological processies along the English Channel has and is creating gorgeous tourists’ spots. Long shore current depositing sand in quiet areas creates Beaches. The water continuously crashing against the cliffs and eroding the softer particles away can make caves. Coves are being eroded out by the wind and water, sea levels rise and fall creating different types of natural sites, and different types of land are being exposed by tectonic activity. Any of these natural geological occurrences make Mother Nature so appealing to the world traveler. 

With so many small, medium, and large towns along the English coast, how do these places keep up with the market of today? The biggest marketing that these towns are involved in is being part of the Jurassic coast world heritage site. The Jurassic coast is a piece of England’s south coastline that starts at Swanage and ends at Exmouth. The World Heritage site is a site that designates certain parts of the world to be protected, and preserved. The government funds it. The Jurassic coast is one of those heritage sites. The geological features of the south coast of England are extremely important to protect, and preserve. Its important due to their past history that lies in the layers of sediment and what those layers can tell people about the environment’s past and present.  The Jurassic coast world heritage site not only put these locations’ name on a map but also makes them known worldwide. People come from all over to see the geological beauty and recreate. The towns rely on the tourist industry for their economic well being. Beaches as well as shops, restaurants, and pubs draw vacationers to these locations.  Whether people are interested in culture, history, geology, or just a peaceful vacation there is always something to see in these destinations. Hundreds of websites market the towns’ best attributes, brochures are in every travel agency catching the eyes of visitors looking for a vacation spot, and there are many books out about the South of England and its amazing places to visit. With some much advertisement it is no wonder these small, medium, and large towns along the South coast of England keep up with today’s market and are thriving.

Information was gathered over a two week period while traveling the South England coast. The trip started in Swanage and proceeded to Exmouth, the end of the Jurassic coast. The purpose of this trip was to evaluate the natural geological setting and how it led to a series of attractive tourist hot spots. After studying each locations’ geology, information was then gathered and researched through magazines, books, stores, and locals on the tourism. Below is a detailed account on the findings of each location starting from the coastline tourism to the inland tourism.

Coastline Tourism:

            Coastline tourism has advantages over inland tourism because the majority of people prefer coastal areas rather than inland areas. Some advantages are water sources such as beaches, harbors, and coves. These places offer many activities with the water, which is something an inland tourist spot, cannot. Even though, worldwide, inland areas have lots to offer, the coastline has twice the amount of tourists. “Organizing a program to develop and market a place requires a thorough grasp on target markets” (Kotler). There are three main aspects for a town to focus on for marketing itself, 1) Who are the main target markets? 2) How does the place market itself? 3) How should the town market the place to those markets? Also there are two main types of tourist or visitors such as the business type and the non-business type. Business visitors will be attracted to those towns that have business meetings, conventions, or to buy or sell something. Non-business visitors usually are the tourists who are out to sightsee with family and friends (Kotler).

Swanage

Swanage is located in England just south east of Dorset with a population of 10,124. The town started out as a small port and fishing village then later became a seaside resort. It is known for being one of the largest producers of Purbeck stone and marble, which was used to build many cathedrals in Europe. Swanage has a history in quarrying along the cliffs as well. Tourism is the main industry in Swanage keeping 60% of the town employed and the other 40% commuting to Poole. Tourism brings in the most revenue for places like Swanage. It can dwindle if major sites are destroyed or anchoring businesses and hotels go under (Bangler Daily News). With many places to sightsee visitors have plenty to keep them occupied whether its scuba diving, laying on the beach, hiking, cliff climbing, or visiting the local pubs. The beautiful beaches formed between headlands, which make them protected from western winds. Since they are so protected from the winds it creates a calm area for sand to settle and people enjoying the sand and sunshine. Being part of the Jurassic Coast, a popular world heritage site, helps market Swanage to travelers as well as surrounding town locals. Swanage even has a crater on Mars named after it. Having many different types of transportation the town makes it easy for visitors to get around by bus, by car, and/or by train (ICRA). Swanage is also close to more sightseeing areas such as Ballard Down, Old Harry Rocks, Studland Bay and Durlston Country Park.

Old Harry Rocks are coastal landforms of chalk located at Handfast Point. The rocks are exposed to the English Channel where the Purbeck Hills fall into the sea. Consisting of islands, arches, stacks, and stumps these formations are caused by erosion from the chalk. It is known that the sea arch is Old Harry and that the little stump is Old Harry’s wife. These rocks are part of the England Chalk Formation that used to be a continuous band of chalk running though Dorset, Ballard Down, and the Isle of Wight. Old Harry even has a legend that states the Devil fell asleep on the rocks which is why the Devil is sometimes called “Old Harry.” The large outcrop at the far end of the cliffs has also been known as No Mans Land. Old Harry is widely known for its history, legends, and being around for the last 200 hundred years. Being located near Swanage and part of the Jurassic Coast world heritage site, Old Harry has plenty of advertising bringing in people from around the world. One can see Pool Harbour from Old Harry Rocks, a good port with international ferry tourism routes, beach attractions, and a popular Port town (Free Encyclopedia Online).

Durlston Country Park is a beautiful 260acre park located on the south east corner of the Isle of Purbeck and ran by the Dorset County Council. In this country paradise there are the Tilly Whim Caves, the Great Globe (as known as the Bell), Anvil Point Lighthouse, Bollards, and the Visitors Center. There is education for adults as well as children. From the geology to the 500 plus species of plants, 250 plus species of birds, 34 species of butterfly there is something different to see around every corner. The trail paths whined along the water creating a peaceful walkway. It’s no wonder people travel from a far to see this park. Durlston Country Park holds educational talks, provides a place to volunteer in the summer, and provides a visitors’ center that is full of information and educational diagrams. About 15,000 students use Durlston Country Park annually as an educational resource. Many people go to the café or sit out and enjoy a picnic. The Park markets its self through mostly educational means such as schools, student programs, and the county council (Webring).

Corfe Castle

Corfe is not just a castle but both a village and a castle. The medieval castle lies in the middle of one of the openings in the Purbeck Hills. It is believed that it was once a Roman defensive site. Corfe Castle has been built, over powered, added to, and ruined over and over again until 1982 when it became part of Kingston Lacy and Corfe Castle Estate to the National Trust. After hundreds of years pieces of the castle to remain which shows just how resistant the Purbeck stone is.  Not only is it worth going to Corfe to view the Castle but Corfe village is just as much part of the history. Handmade postcards and gifts are available in souvenir shops as well as locally made Corfe ice cream, and fudge. There are plenty of places to grab a bite to eat in Corfe village from sit down dinners to pubs with appetizers.  Corfe holds many summer events at the Castle providing a place where locals can put up food booths and make some money. The history of Corfe Castle markets Corfe village. Most of the villagers rely on tourists to make profits in their little shops, pubs, and restaurants (Isle of Purbeck Homepage).

Durdle Door, Stairwell Cove, and Lulworth Cove are all relatively near each other. Tourists most likely will visit all three in the same day because they are so close. The views of all three are extremely beautiful and perfect for a hot summer day.

Durdle Door, Stairwell Cove, and Lulworth Cove

Durdle Door is worth the hike to get to due to its amazingly beautiful view. With the limestone arch, the sandy beach, and the view over the water it can be the most romantic place to be at sunset. The long shore current has pulled the sand along the coves creating these wonderful beaches in these tiny eroded away inlets. Eventually all the mini coves and larger coves will erode enough to merge into one pulling back the coast line completely. Durdle Door is a very peaceful place to have some quiet time on the cliff over looking it or going down to the beach itself and enjoying the water. Visitors are seen climbing the limestone and jumping off all day. Near Durdle Door is Stairwell Cove.

Stairwell Cove is rockier than Durdle Door and not as open to the water. The limestone at Stairwell Cove has many arches and holes in it creating a protective little swimming hole. These wholes are due to the sea waters eroding the softer parts of the Purbeck limestone and shale. Tourist on a hot day, love to take a dip and swim to the other side to see the open waters as well as climb the high limestone cliffs to get a spectacular view.  There is no beach but big boulders that have broken off and have been eroded from the cliffs. Then there is Lulworth Cove to the left of Stairwell.

Lulworth Cove is a smooth eroded semi circle cove full of tourists. The rocky beach is covered all summer long with tourists and their families. There are shops, ice cream stands, and traveling information stands all along the path down to the cove. People are even selling in the open sun with no stands. Kids are running everywhere. Lulworth Cove is a very family orientated place with big fields for kids to run around and the water for them to play in. It has boat tours in its great harbor, which is a safe haven. Lulworth Cove is also a geological landmark nationally. It’s very convenient for locals to visit. There is even a bus that runs the whole Jurassic coast that is easy to take to see such beautiful places including Lulworth Cove. The owners of the shop love the tourists and the advertising through the Jurassic coast world heritage site because it is the very foundation for their shops (ICRA).

Isle of Portland, Chesil Beach, West Bay

“The Isle of Portland is a 4 mile long by 1.5 mile wide limestone island protruding into the English Channel. The island is connected to the mainland by a large pebble tombolo and Chesil Beach” (Free Encyclopedia Online). Tombolo is a spit that connects the mainland with an island. The Isle is an important piece of the Jurassic coast World Heritage Site. High quality limestone is still quarried today and has been used in British architecture and war memorials. There is a town rumor that with such demand for the Portland limestone for building stone, gravestones, and memorials that it will eventually cause the Isle of Portland to be quarried away down to sea level before 2100. The Isle of Portland brings in tourists through being apart of the Jurassic coast world heritage site, its great fishing sites and its history of good building stones available. There is also a walking path with sculptures everywhere bringing in artist to the Isle of Portland. The sculptures are gorgeous and unique. The Isle of Portland even has cities in North America named after it and is used in England’s National Sailing Academy however its popularity is about to grow when the 2012 Olympics’ sailing events will be in its very own harbor.  This is speculated to bring in millions of more tourists and profits.

West Bay with its high rising cliffs and sandy beach provides a wonderful day out in the sun. Ice cream parlors, shops, food and souvenir stands are all around the edge of the beach giving visitors things to buy and do. It is definitely a fit place for the entire family. The area is well kept and full of activities, which keeps this little place open year round (ICRA).

Lyme Regis (Dinosaurland) and Charmouth

Lyme Regis and Charmouth are famous for being fossil hunting areas. Many famous fossils have been found in the area. Today visitors still fossil hunt in these areas.

Lyme Regis lies on the South Coast of England along the Dorset and Devon borderline. Also known as “The Pearl of Dorset,” Lyme Regis is known for its remarkable surroundings, friendly climate, crafts, outstanding walkways, literary links, and romantic charisma. The little town is an assortment of spirally streets full of small shops, galleries, studios, golf courses, cafes, and pubs. Lyme Regis is world famous for its abundant fossils and popular for its gorgeous environment. 

Not only is Lyme Regis full of entertainment, beauty, and history many people know Lyme Regis for the stone Cobb which is an enormous harbor wall that has sheltered seafarers for centuries. The Cobb has been hit and severely destroyed by storms numerous times. When rebuilt in 1793, it was the first time mortar was used to rebuild The Cobb. Then it needed to be rebuilt again in 1820 using Portland stone. The Cobb has even featured in novels by Jane Austen and movies such as the The French Lieutenants’ Women and Persuasion, which have been great tourists attractions.

Since Lyme Regis lies right on the coast, there are a number of activities available for locals and tourists. There is plenty of enjoyment for everyone in Lyme Regis whether its diving, beach combing, rock pooling, crabbing, deep sea angling, windsurfing, sailing, surfing, or fossil hunting. 

Being one of the major British ports, Lyme Regis does not have to market itself too much, the natural surrounding environment markets itself. With some much beauty, history, and events available in Lyme Regis it is a marketable vacation hot spot. It has many websites link to its home page as well as being apart of the World Heritage Site. The online market of Lyme Regis alone is profitable. Even searching for holiday vacation spots Lyme Regis will be linked. There are many books and travel guides to purchase. Even though Lyme Regis has only a population of 3,500 with 45% of which are retired, it brings in the visitors by the thousands.

Next to Lyme Regis is Charmouth with its great learning center where they give lectures to educate people on the surrounding geological sites. The learning center has a few shops, souvenirs, café, as well as separate rooms for presentations. They get 100,000 plus tourists each year. To become a world heritage site an organization has a long process of paperwork (up to 8 to 9 years) and sometimes hard to fund. The main reason local governments fund these world heritage sites are due to the tourist and the profit they bring into these towns. If the government did not fund these learning center and world heritage sites to preserve them then it would be harder to attract people to these sites and businesses would struggle. Also our history of geology would be ruined and lost forever (CrossFire IT).

Beer

The place of Beer is thought to be named after the alcoholic beverage however it really comes from Anglo-Saxon word “bearu” which means grove. This little heaven thrived on being a smuggler’s cove and the beer caves provided a great place to hide the goods. These caves are now a huge attraction in Beer and people from all around the world want to visit them to hear the wonderful stories of the caves. The natural form of the coastline allows seafarers to operate when in bad weather conditions in other towns cannot. In the town of Beer the shops thrive on tourism. When there are few tourists the main source of income is fishing, smuggling, and lace production. There is no harbor so boats have to be tied up on a beach. The company Westward drives tourism vans around marketing the town’s greatest aspects to visitors. The Beer Caves and the history that go along with them bring in big groups of people at a time wanting a grand tour of the famous caves. These caves were man made to quarry the Beer stone and used since the Roman times to build beautiful cathedrals. This stone was so popular for its easiness to carve in and its color that turns a smooth khaki in the outside air (Free Encyclopedia Online).

Seaton

Seaton is well known for the fault, Seaton fault, where the Triassic in Seaton meets the chalk in Beer. Visitors have plenty to do with a beautiful beach, kids’ activities, and water activities everywhere. With both sides blocking the wind by mountains it makes for a perfect place in the hot summer day. There are beach huts all along the beach for families to rent out that provides shade for the kiddies as well as a place for their belongings. These huts are a great attraction to get people to come to the beach. Not only are the huts making money but they are bringing in people that are spending money at the shops on the beach.

Sidmouth

Sidmouth has a long narrow beach that makes for a perfect hot day however when the wind kicks up one must be prepared for the tiny sand particles flying around. The beach sells little wind and sand blocker that cost only a few pounds. Not only do these stands protect beach goers from the wind and sand but they are a good money source for the town. The cliffs that surround the beach are big and beautiful. There are hollowed out spots where the wind has eroded the Mercia mudstone out and created perfect little shallow caves where people sit in the shade and children play safe away from the water. There is a wonderful man made path along the cliffs for visitors to graze upon. It allows them to not only see the cliffs but also get right up to them and see the different layers and how the erosion is taking place.

Budleigh Salterton

Like most of Englands’ towns along the coast Budleigh Salterton has a rocky beach with surrounding cliffs and mountains. Budleigh Salterton’s beach however has medium size rocks instead of small sandy pebbles. These rocks have been deposited on the beach from the cliffs behind being eroded away by wind and water. A visitor could see the rocks layered within the sandstone. Some rocks are sticking half way in the sand and half way out where eventually that rock will become another rock on the beach. Again like most of England’s towns’ beaches, Budleigh has huts, ice cream stands, and paths for biking riding. Also, Budleigh has boats that visitors can rent for the day. 

Exmouth

Exmouth was not a huge tourist attraction but it is famous for being at the end of the Jurassic coast and its beautiful monument of all the different types of rocks throughout the Jurassic coast. There is a beach for the vacationers, hikes for the naturists, and the monument for those that know about the Jurassic coast and what it entails. To some it might just be a nice monument but to geologist it’s a master piece.

Inland Tourism:

            Even though coastal tourism has a higher tourism percentage, inland tourism is still thriving. Cities, and small towns known for their history are the main focus of inland tourists. These inland tourists locations profit from tourists the same as the coastal locations but using different tactics. For example, cities demarket the use of automobiles to increase the profits on their transit systems. This helps promote their subways, buses, trains, tour rides, and taxis. These transit options are a major profit for the locations (Kotler).

Bath

Even though Bath is inland it relies primarily on tourism. Bath’s main tourists’ focus is the famous hot springs. Besides London, Bath is the most visited city for tourists traveling to the UK. Most of the tourism has to do with heritage tourism and/or cultural tourism. Tourists explore place from the Roman Baths, to Bath Abbey and the Royal Crescent, to Thermae Bath Spa. The Roman Baths are amazing baths fed by three hot springs. Bath is founded on the only naturally occurring thermal spa in the UK. Since Bath’s tourist industry is extremely big there are about 300 accommodation places, roughly 100 restaurants, and relatively high numbers of public houses and pubs. There are tours by buses, foot, and riverboat available. Tourism is highest around summertime however there are constantly tourists in Bath all year. Between the history present and the culture shops, the surrounding city is profiting off the millions of people traveling through and staying in Bath. Businesses in Bath are growing and succeeding with sales higher each year. The more Bath is visited the more profits they are bringing.

Cheddar

Cheddar also is an inland tourist spot. Cheddar became a known village from its gorge and then got even more famous for its name when it was given to one of the most popular cheeses, now called Cheddar cheese. Cheddar is also known for its amazing strawberries which halls strawberries to surrounding areas including London. Cheddar Gorge is one of the largest gorges in England as well as the popular Cheddar caves. For a small village, Cheddar has so much to offer a visitor.  Visitors can tour the cheese factory for a small fee. Allows a tourist to see how cheese was made in the past relative to how it is made in the present. After the tour there is every kind of cheese Cheddar has to offer for tasting as well as crackers and jellies. This is one of tourist favorite things to do is get cheese straight from the village of Cheddar. Just the famous cheese name alone brings in hundreds of people annually (Free Encyclopedia Online).

Conclusion

            Mother Nature has created so many beautiful places in England to visit and the geology is the key to the number of tourists in each place. It helps promote certain places for certain reasons therefore Mother Nature is picking these tourist hot spots rather than people. Sometimes a traveler will come across a man made beach or man made harbor but it was Mother Nature who first create a little cove or a protected side of the mountain from the wind to allow the sand to stay put. Either way the geology of the land will always affect tourists’ hot spots. Besides being affected by the geology of the land these places are also protected because of their geology of the land by the Jurassic coast world heritage site. Not only is part of the coastline protected but the site also helps promote these places of geological history to people for vacations. It could be the history that brings visitors in, the culture, or just a naturally beautiful place to visit either way these locations as mentioned above, have many things to offer a tourist due to its geology.

 

Works Cited

Anonymous. “Budleigh Salterton.” Optimalworks Net.  July 2006. 1-2 pp. 21 Aug. 2006 <http://www.baycottagebb.co.uk/>.

Bangler Daily News. Knight Ridder Tribune Business News.” Washington. Aug. 2006. 1-2 pp. Aug. 2006 <http://proquest.umi.com.offcampus.lib.washington.edu/

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CrossFire IT. “Charmouth –Dorset.” Charmouth’s History. June 1999. 1-2 pp. 23 Aug. 2006. <http://www.charmouth.com/History.htm>.

Free Encyclopedia Online. “Bath.” Wikipedia Encyclopedia. Dec. 2003 8-9 pp. 23 Aug. 2006 <http://en.wikipedia.org/wiki/Bath,_England>.

Free Encyclopedia Online. “Cheddar.” Wikipedia Encyclopedia. Mar. 2004 1-2 pp. 23 Aug. 2006 <http://en.wikipedia.org/wiki/Cheddar>.

Free Encyclopedia Online. “Beer, Devon.” Wikipedia Encyclopedia. Oct. 2005 1 pp. 23 Aug. 2006 <http://en.wikipedia.org/wiki/Beer_Devon>.

Free Encyclopedia Online. “Old Harry Rocks.” Wikipedia Encyclopedia. July 2006 1-2 pp. 23 Aug. 2006 <http://en.wikipedia.org/wiki/Old_Harry_Rocks>.

Free Encyclopedia Online. “Swanage.” Wikipedia Encyclopedia. Nov. 2004 1 pp. 21 Aug. 2006 <http://en.wikipedia.org/wiki/Swanage>.

Free Encyclopedia Online. “Lyme Regis.” Wikipedia Encyclopedia. Aug 2006. 1-4 pp. 22 Aug. 2006 <http://en.wikipedia.org/wiki/Lyme_Regis>.

ICRA. “Lulworth Cove.” The Dorset Page. Jan 2000. 1 pp. 23 Aug. 2006 <http://www.thedorsetpage.com/locations/place/L200.htm>.

ICRA. West Bay, Dorset.” The Dorset Page. Jan 2000. 1 pp. 23 Aug. 2006 <http://www.thedorsetpage.com/locations/place/W080.htm>.

ICRA. “Lyme Regis.” The Dorset Page. Feb 2000. 1-4 pp. 23 Aug. 2006 <http://www.thedorsetpage.com/locations/place/L230.htm>.

 

Kotler, Haider, & Rein. “Attracting Investment, Industry and Tourism to Cities, States, and Nations.” Marketing Places. Jan. 1993. 21-34 pp. and 111-113 pp. 28 Aug. 2006.

Morris, Stuart. “Isle of Portland.” Wikipedia Encyclopedia. Aug. 2006. 2 pp. 23 Aug. 2006 <http://en.wikipedia.org/wiki/Isle_of_Portland>.

Unknown Author. Corfe Castle.” Isle of Purbeck Homepage. June 2006. 2 pp. 21 Aug. 2006 <http://www.isleofpurbeck.com/corfe.html>.

Webring. Durlston Country Park.” GoodleAd Online. April 2001. 1-2 pp. 22 Aug. 2006 <http://www.durlston.co.uk/main.asp?ap=moreabout>.

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