Adaptive Personalization

Adaptive interfaces and content displays employ various methods of tracking either an individual user’s behavior, or a group’s behavior and tailoring the navigation and content to suit users in different contexts. The assumption is that users can have a more productive and satisfying experience if the information available to them is personalized to make it as relevant as possible. A variety of adaptive technologies and approaches have been tried in both research environments and commercial mobile deployments. We examine these techniques and the tradeoffs involved in utilizing each for enhancing the mobile user experience.

Research